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An Introduction To The Business World Of Network Marketing


Business enterprises that have adopted networking marketing have seen a tremendous upward growth. The beauty in the networking marketing is that the marketing strategy uses the system that deals with multi-level marketing.

Therefore, products are subjected to direct selling, pyramid selling or even referral marketing. The processes enable them to be strategically placed in such a way that they can easily sell out. But on the contrary, the multi –level marketing does not only compensate those involved with the sales of the products alone but rather goes beyond that and recognizes as well the other salespeople that they bring on board through recruitment. The system however works in such a way that it allows salesperson to provide their services to numerous levels of compensation.

Multi-level marketing at the same time has created the environment that has allowed businesses practicing it to be the fastest growing if what has been witnessed is anything to go by especially in the past few decades. A good example to illustrate this is the events between 1993 and 2003. The companies direct selling according to figures from Direct Selling Association indicted that the revenue base grew by 7.1% every year, the figure that was considerably above that of the economy. Interestingly, according to the U.S. Census Bureau, in the year 2003, the U.S. total direct selling sales amounted to over $29 billion; this was over 1% of more than $3,397 billion for the overall U.S. retail sales.

The gains made by these networking marketing companies seem to be laudable as any businessperson would like to learn one or two things that can help them to grow own business enterprise. The business models here comprise methods of distribution that see those involved in the sale get their monetary rewards from the sales of volumes created by people who they have recruited. These people usually are under your distribution network and their efforts especially in term of sales counts when it comes to your profit margin.

Another thing to note is that someone career in the networking marketing is seen as a business enterprise. This is more so in the multi-level marketing where you earn money simply because you introduced other people some of them could be even more aggressive than you when it comes to marketing. The sector is also the darling of many people since it has few barriers especially when one decides to join. The reason is because you are not required to possess specific skills in order to succeed in the business.

Experts however say to succeed in the network marketing, you do not have to build multiplex relationships but rather make your friend to become your customers.

Yvestan Guy